content creation (Page 2)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

“A picture is worth a thousand words.”

We’ve all heard this saying before, and to marketers, it’s becoming increasingly true. Images can help businesses suceed — tweets with images result in 18% more clicks, and 17% of marketers are planning to increase their use of visual assets in 2015.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see.

I really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

 

Content marketing is nothing new to marketers all over the world. Many of us know it’s the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies’ overall marketing strategies, the online content space is becoming more and more competitive.

To get ahead and stand out, the key is knowing where in your content strategy to invest.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.

But writing copy for these marketing assets can be hard.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Blogging every day clarifies my thoughts — it helps me notice things. It’s one of the most important practices of my profession.” – Seth Godin [Click to Tweet]

Seth Godin is a busy guy. 

He’s considered to be one of the best marketers on the planet. He’s an entrepreneur, speaker, and author of over 20 books. Oh, and he still finds the time to blog every single day.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk.

He couldn’t be more right. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn’t yet replaced what we do (thank goodness).  

That being said, there are plenty of tools out there to make creating content much easier. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.

There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything — except the following five awful writing habits.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common?

Believe it or not, they are all products of the 90s.

While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.)

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

When do you do your best work?

For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.

But that’s not the case for everyone.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

I don’t know about you, but there are a number of really awful things I’d rather endure than sitting through a boring Powerpoint presentation. 

Seriously, I’d rather eat burnt popcorn, go get my oil changed, or dare I say it, get a paper cut in between my fingers than suffer through a bad deck. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Great storytelling is a great differentiator.

Imagine you’re walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What’s going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause.

Continue Reading