According to predictions, by the year 2020 artificial intelligence will manage 85% of customer interactions. Yes, AI has that much potential. And one of the principal ways business owners are looking to tap into this potential is through CRM applications.
What is a Speak Easy Saloon ?
The earliest recorded use is from an 1889 newspaper, “Unlicensed saloons in Pennsylvania are known as ‘speak-easies’.” They were “so …
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer?
Welcome to the world of public relations.
Commonly abbreviated to PR, public relations …
Choosing your career path is arguably the most important decision of your life. But how do you know what a job is actually like if you’ve never had any experience working it?
If you landed on this blog post, you’re …
Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches …
A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.
An effective PR campaign is more than just a press release on a new product or a fundraiser to raise …
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school …
You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. A successful campaign is something to be proud of, …
In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.
Trouble is, there are …
“Is that guy wearing leggings?”
“We should start a business selling male leggings.”
That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our …
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.
Why’s that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer …
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it …
There’s no denying the power of visuals — including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.
This is especially true in the PR and …
