Marketing agency (Page 3)

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, manyContinue Reading

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.  It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience,Continue Reading

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just oneContinue Reading

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, moneyContinue Reading

Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don’t know why your attempt doesn’t measure up to the professional version. What gives? It turns out professional graphic designers haveContinue Reading

Do you remember what agencies looked like five years ago? Whether you’re new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation. We asked three agency leaders to weigh in on howContinue Reading

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitiveContinue Reading

“Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do inContinue Reading

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news forContinue Reading