There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing aContinue Reading
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.
Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.
In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.
To give you an idea of what a great global marketing strategy looks like, we’ve compiled a list of brands that totally “get it.”
