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Search Engine Optimization or SEO is the process of optimizing use-ability, readability and user experience or user satisfaction by increasing the quality of the source and indexing of websites, pages, videos etc. SEO by nature also refers to the improvement of unpaid results or ‘organic’ results on search engine result pages.
Troubleshooting a HTTP 500 Internal Server Error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 Internal ServerContinue Reading
Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. But even though you can’t optimizeContinue Reading
What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At anyContinue Reading
If you spend time optimizing your blog or website’s content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google’s search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP GoogleContinue Reading
Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success, which didn’t, and learning from past successes and failures, they could improve their efficiency, effectiveness, and productivity at work. But implementingContinue Reading
Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I’m willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, “How’s our organic search?” “How can we capture page one on Google?” “How can we write the winning featured snippet?” DuringContinue Reading
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% ofContinue Reading
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring themContinue Reading
How to Market on Google Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest video community in the world. You may have heardContinue Reading
Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2018 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, whenContinue Reading
What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, andContinue Reading
Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. To do this, they’re focusing on things like localization, page authority, click-through rate, andContinue Reading
There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open aboutContinue Reading
If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you findContinue Reading
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