Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app — even if it means borrowing from another platform’s users. IGTV isContinue Reading
GIFs are fun, digestible, and, most importantly, relatable — that’s why everybody loves them and shares them on social media so much. And since Instagram is the top social media platform for visual content, your followers expect your brand to post more compelling content than the photos of your company’sContinue Reading
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”.Continue Reading
Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. In the past, the only way to connect your followers with your products was through the link in your bio, or links in Instagram Stories, this new feature provides a seamless experience for peopleContinue Reading
Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 700 million active monthly users as of September 2017 — the last 100 million of which joined in the prior five months. In a world whereContinue Reading
When you come across a beautiful sight — be it a beach, a mountain, or your pet’s face — sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote asContinue Reading
Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seemContinue Reading
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’sContinue Reading
Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others — without warning. While these changes remain unconfirmed by Instagram, it appears that the visual content-sharing app has somewhat drastically decreased the frequencyContinue Reading
Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s official page. Facebook allows you to tag a number ofContinue Reading
Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up. You might have some questions: how can I add the new geofilters feature to my Instagram Story? Can I use my Snapchat filters on my Instagram pictures? What’s up with this new update —Continue Reading
Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand — but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Since both platforms increasingly overlap inContinue Reading
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. LuckyContinue Reading
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your firstContinue Reading