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The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied so far and wideContinue Reading

5 Essential Insights You Can Uncover Using Twitter Analytics

AnalyticsTwitter Marketing

By: Publisher

Tagged: Essential Insights, Twitter Analytics

When it launched last year, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Though users now have more insight into their Twitter accountContinue Reading