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Search engine optimization

SEO is the process of optimizing use-ability, readability and user experience or user satisfaction by increasing the quality and quantity of website traffic. This will increase visibility of a website or a webpage to users of search engines. SEO by nature also refers to the improvement of unpaid results, known as ‘natural’ or ‘organic’ results on serp’s (search engine results pages), and excludes the purchase of paid links advertising and placement. Search engine optimization efforts can target many different kinds of search, including image,- video,- academic,- anchor links,- news search and industry-specific vertical search engines.



What needs to be optimized?

When optimizing a website you might consider editing its content, adding content, modifying code like HTML, JAVA or PHP and associated coding. Doing so will increase its relevance to specific keywords and facilitate optimal acccess to the site data. This will also remove any barriers to the indexing and page ranking activities of search engines. Heavily advertising and promoting a website to increase traffic and the number of links back to your site (backlinks) , or inbound links, is a general tactic in SEO and widely used by many.

Backlinks

Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most. In simple language if you have something worth linking to you might secure links worth having. Great sites don’t link to poor quality content, why would they?

Implementation

The implementation of SEO in Internet Marketing lets us see into the world of how search engines work, and how we can put that knowledge to work for our Internet Marketing Campaign Strategy. The search Algorithms that dictate search engine behavior like what people search for, the actual search terms a.k.a. Keywords typed into search engines, and which search engines are preferred by their targeted audience. Mainly Search Engine Optimization (SEO) is performed because a website will receive more visitors from a search engine when it is listed higher in the website ranks in the SERP’s (Search Engine Results Pages). Then all these new visitors must be converted into customers!

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