When it comes to building a memorable brand, it’s all about consistency.
When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below:
20 Examples of Brand Style Guides
1) Medium
See the full style guide here.
Image via Behance
2) Wolf Circus Jewelry
See the full style guide here.
Image via Issuu
3) Ollo
See the full style guide here.
Image via Bibliothèque Design
4) Skype
See the full style guide here.
Image via Issuu
6) Barre & Soul
See the full style guide here.
Image via Issuu
7) Spotify
See the full style guide here.
Image via Issuu
8) Jamie Oliver
See the full style guide here.
Image via Issuu
9) Herban Kitchen
See the full style guide here.
Image via Issuu
10) Urban Outfitters
See the full style guide here.
Image via Issuu
11) Love to Ride
See the full style guide here.
Image via Issuu
12) Barbican
See the full style guide here.
Image via Issuu
13) I Love New York
See the full style guide here.
Image via Issuu
14) Cisco
See the full style guide here.
Image via Issuu
15) University of the Arts Helsinki
See the full style guide here.
Image via Behance
16) NJORD
See the full style guide here.
Image via Behance
17) Espacio Cultural
See the full style guide here.
Image via Behance
18) Alienware
See the full style guide here.
Image via Issuu
19) Netflix
See the full style guide here.
Image via Issuu
20) Scrimshaw Coffee
See the full style guide here.
Image via Issuu
Editor’s Note: This post was originally published in February 2016 and has been updated for freshness and comprehensiveness.
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