If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone [more…]
Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes [more…]
Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close [more…]
Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share [more…]
The robots are coming here. We know — we’ve been over this. Messenger and live chat are quickly becoming customers’ preferred methods of communication. And for both, bots are often the first line of defense: [more…]
This is an archived audio from Garrett White and Garrett B. Gunderson’s radio show where Leslie Householder was a guest, long before Gunderson was a New York Times best-selling author, and long before he and [more…]
You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to [more…]
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