2% and 18 minutes. That’s the average reach of a Facebook post and life of a tweet, respectively. Crazy insignificant, right? These are networks that millions of people spend time on every single day — [ There's more… ]
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication [ There's more… ]
Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread [ There's more… ]
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers [ There's more… ]
Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, [ There's more… ]
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users. Since then, Twitter has continued to make upgrades to the tool, [ There's more… ]
Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. It largely began when it was revealed that foreign actors had [ There's more… ]
People have questions about the security of our digital data. That ranges broadly, whether it’s passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is [ There's more… ]
Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share [ There's more… ]
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success [ There's more… ]
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Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents).
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