60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Whether it’s due to the demise of the agency-of-record,Continue Reading
As I browse through our forum discussions, I really enjoy myself as I read about all of your experiences and successes. Here’s a copy of one forum post that I felt compelled to share with you now: “One of the things that helps me overcome doubt and fear and push right throughContinue Reading
For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months. In a world where visual contentContinue Reading
What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back intoContinue Reading
Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data atContinue Reading
“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.” These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brandContinue Reading
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels ofContinue Reading
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companiesContinue Reading
We live in a society today where there are an unlimited number of ways to make money from home (pictured above is just one of those ways). This is my sister-in-law’s Etsy shop, which is really thriving! But no matter who you are, or what you do (or will someday do), ifContinue Reading
Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? ButContinue Reading
It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team forContinue Reading
Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? GetContinue Reading
Serenity is life’s supreme accomplishment. It’s not about living life without storms, it’s about finding peace and joy in spite of them. According to James Allen, serenity is the supreme accomplishment. In his classic essay, “As a Man Thinketh,” he describes how we shape our lives by our thoughts, andContinue Reading
What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s viewsContinue Reading