Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast. But there’s more to a big announcement than firing off a press releaseContinue Reading
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to beContinue Reading
The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported thanContinue Reading
Will 2017 be the year agencies fall dangerously out of touch with client expectations? How will the shift towards project-based work impact your agency’s ability to retain long-term clients? Do clients intend to move more marketing services in-house in 2017? A new report from RSW/US examines these and other troubling trends, offering valuable insights intoContinue Reading
As described in Phase 2 of The Mindset Fundamentals Ecourse, we live in a Universe governed by natural laws, including the Law of Rhythm. We will have ups and downs, even if we’re on a very focused and determined “rabbit hunt.” The good news is that the discomfort comes in surges. We’reContinue Reading
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way aheadContinue Reading
Once upon a time, back in 2005, there lived on the internet a website called YouTube. It’s a name that, today, many people recognize as a video-sharing website — and much more — that’s owned by Google. But over a decade ago, YouTube wasn’t what it is today. In 2005,Continue Reading
Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recentContinue Reading
Supermodels may have ruled the world in the 1990s, but today it’s the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions. Design and coding academiesContinue Reading
Here at HubSpot, we’re not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it’s time to start taking it seriously. If nothing else, there’s something toContinue Reading
As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease — even if they’re using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in overContinue Reading
In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolencesContinue Reading
Anyone who’s ever been a teenager is likely familiar with the question, “Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, “You know,Continue Reading
Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar? It’s true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inboundContinue Reading