If your New Year’s resolution is to take a more creative approach to advertising, then we’ve got some inspiration to get your 2017 started off right. While many of us were still adjusting to a normal work schedule again after the holidays, these agencies were producing some of January’s mostContinue Reading
There’s something I want you to know about Wendy Bunnell’s new book, Success Through Failing. My first memory of Wendy Bunnell, the author of this book, was when she entered a contest to win a free ticket to my Genius Bootcamp. She was already a diligent student of the Mindset Mastery program,Continue Reading
I was asked to speak on the topic of my book “Hidden Treasures: Heaven’s Astonishing Help with Your Money Matters”. The following audio is the recording of my class. This book is available free at www.hiddentreasuresbook.com Class Description: The Hidden Treasures: Heaven’s Astonishing Help with Your Money Matters class will lead you toContinue Reading
The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. BecauseContinue Reading
I don’t know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hideContinue Reading
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of theseContinue Reading
In today’s technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss). At the same time, anyone who’s everContinue Reading
No project is an unmitigated success or failure. Even when it seems like a project couldn’t have possibly gone better (or worse), there are always lessons to be learned. Thus, the project post-mortem. The project post-mortem shouldn’t be seen as an investigation. It’s an inquiry to uncover all the lessonsContinue Reading
Have any of your recent decisions flopped? I’ve had a few flop of my own, and just when I thought I might have to throw in the towel, I learned the truth about failure and am now more passionate than ever about helping people prosper, even in spite of setbacks. ItContinue Reading
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty. ItContinue Reading
When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mockingContinue Reading
Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’sContinue Reading
If you work in a creative profession, you’ve probably been approached at one point or another by someone who wants you to work for free. They might offer some form of intangible benefit in return, like exposure or new contacts, but do these potential perks actually outweigh the negative aspectsContinue Reading
As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. BesidesContinue Reading