Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward. However, getting both ofContinue Reading
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it’s that last part that’s crucial to making inbound marketing work for your business. So how doContinue Reading
If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during ourContinue Reading
If you’re a freelancer, you know how difficult it can be to grow your client base and increase the amount of revenue you earn.Continue Reading
Let me ask: What are some of the biggest problems you’re having with your website? Here are some we hear often: The design gets outdated so quickly, and we don’t have the resources to update it every 1-2 years. I have trouble demonstrating ROI from my website and tracking meaningfulContinue Reading
Editor’s Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start byContinue Reading
The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) — the “technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason,” HubSpot’s Market Research Analyst Mimi An explains. We’re quickly adopting this technology — 55% ofContinue Reading
It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company —Continue Reading
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined byContinue Reading
In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in theContinue Reading
Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more youContinue Reading
Save the date! On Monday, January 23rd, I’m hosting a FREE webinar where we’re going to talk about how we build up mental cataracts that, like the cataracts that build up on our eyes, limit our ability to think clearly. You’ll enjoy stories and examples of how these limit us, but bestContinue Reading
Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on whereContinue Reading
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting yourContinue Reading