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93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website;Continue Reading
People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’reContinue Reading
The other day, my friend asked me why I was buying another pair of yoga pants. “Why do you need another? You pretty much only wear the same two, anyway.” It was true. I have at least ten pairs of yoga pants, but there are two in particular I wearContinue Reading
Central bankers are being warned by researchers that the crypto revolution will overtake the system they are in-charge of preserving. Recently, British economic historian and author Niall Ferguson told the Bank of England that Bitcoin is the financial system of the future. Also Read: This Week in Bitcoin: McAfee’s BullishContinue Reading
The Satoshi Revolution: A Revolution of Rising Expectations Section 3: Decentralization Chapter 8, Part 3 The Centralization of Crypto and the Banality of Evil First we must realize that all actions are performed by individuals… If we scrutinize the meaning of the various actions performed by individuals we must necessarilyContinue Reading
Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process,Continue Reading
Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 700 million active monthly users as of September 2017 — the last 100 million of which joined in the prior five months. In a world whereContinue Reading
Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss. Rather than making a sarcastic joke,Continue Reading
Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. The History of These Changes These latest developments come after monthsContinue Reading
Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is “similar” to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into forceContinue Reading
It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is aContinue Reading
When you come across a beautiful sight — be it a beach, a mountain, or your pet’s face — sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote asContinue Reading
“We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keepContinue Reading
Welcome one, welcome all, to your unofficial midweek marker: HubSpot’s Wednesday weekly tech news roundup. Traditionally, things start to “slow down” in May. People graduate, vacations are looming, and summer beings to peek around the corner. But it seems that within the world of tech, things aren’t showing any signContinue Reading
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