Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]
Instagram, which is anticipated to have 1.2 billion users by 2023, provides a huge opportunity for small business owners to expand their marketing efforts, and marketers all over the world are aware of this. According to the Social Media Examiner’s social media marketing report for 2021, “78% of marketers are using Instagram.” Marketers regard it […]
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield […]
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Even a short time ago, making video animations was a very costly venture for small businesses, start-ups, etc. Thanks to the advancement in animation technology, now anyone with little to no animation knowledge can create high-quality and straightforward animated videos for their target audience. These animation creation tools help make
We know what a whirlwind it is once you decide to start your own company. After all, you’re often operating with a limited budget and few (if any) team members during those early days. For a retail business, it’s easy to devote so much of your focus to one-upping your competition
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). Unless
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to get