Branding

At this point, most Clubhouse content is still highly experimental. However, one major theme to note is that it’s users want to hear from people — not just brands. Because Clubhouse’s users crave authentic human discussion, they’ll likely disengage from rooms that prioritize promotional content over a relatable conversation.Continue Reading

How 7 Brands are Using TikTok

According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading