To see big returns on marketing efforts, small businesses must build strategies around critical dates on the consumer calendar. Black Friday, Cyber Monday, and Super Saturday, to name a few, are all days when shoppers are looking for somewhere to spend their money. Businesses that gear up for those days by amplifying their marketing and […]Continue Reading
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. Continue Reading
When small business owners hear any news about the economy, it’s natural that a chill will roll up their spines. It’s a topic that can have a multitude of connotations, and any news story is sure to come with a side of anxiety. But, as small business owners know, resilience through an up-and-down economy isn’t […]Continue Reading
As a small business owner, you need to use Instagram to get your business in front of customers and build brand loyalty. Instagram Marketing for Small Businesses: The Complete GuideContinue Reading
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]Continue Reading
According to Forbes, 80-90% of consumers research purchases online before buying. Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness needContinue Reading
