Sales is a notoriously stressful job, and the pressure to fudge the truth with prospects can become overwhelming when your goal is a long way away. But the unpleasant repercussions are not worth it. But before we delve into why lying doesn’t pay, let’s first see why salespeople lie.
Story time isnt just for kids. In my analysis, top sales reps use stories at almost every stage of a deal — clarifying the product, overcoming objections, answering questions.