Sales Process

Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More

Tagged: Company Reputation, Customer Relations, Honest Seller, Honesty, Lying, Online Sales, Sales Quota, Sales Story, Sales Stress, Salespeople, Salesperson, Selling Process

Sales is a notoriously stressful job, and the pressure to fudge the truth with prospects can become overwhelming when your goal is a long way away. But the unpleasant repercussions are not worth it. But before we delve into why lying doesn’t pay, let’s first see why salespeople lie.Continue Reading

3 Ways to Use Buyer Personas to Shorten Your Sales Cycle

BusinessBuyer PersonasInbound MarketingInBound Marketing BlogMarketingSales Process

By: Site Manager

The most important and valuable piece of knowledge any business can have is the deep understanding of who their customer is. When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “Who do we want to be a hero to?”

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Sales Process

Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More

3 Ways to Use Buyer Personas to Shorten Your Sales Cycle