If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their
I have some bad news: Your email marketing database degrades by about 22.5% every year.
Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address …
According to reports on Tuesday, a large quantity of U.S. media outlets were sent an email from an individual claiming to be a representative of the People’s Bank of China (PBOC). The message contained a phony invitation to a press …
A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.”
We all know this. But Andy’s eyes said what we were all thinking, “I …
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.
It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% …
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation …
Email is still the workhorse of digital marketing.
In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.
There are no other marketing channels as effective …
**Sets alarm for 6am, checks email, goes to bed**
**Wakes up to sound of alarm, turns off alarm, checks email**
Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my …
Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing.
So when it came time for the Latin America Marketing team — or …
Change is the only constant. And email marketing is no exception to that.
Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email …
It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t …
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as …
We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first …
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Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities — they all rely on your ability …
