Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.Continue Reading
Don’t have time to build out a custom template from scratch? We’ve scoured the internet for the best resources for email newsletter templates and compiled them below. Many of the templates have also been pre-tested for compatibility…Continue Reading
I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As aContinue Reading
According to reports on Tuesday, a large quantity of U.S. media outlets were sent an email from an individual claiming to be a representative of the People’s Bank of China (PBOC). The message contained a phony invitation to a press conference between the media, the PBOC, and the Hong KongContinue Reading
A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a groupContinue Reading
If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional emailContinue Reading
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though,Continue Reading
Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email — but there still might be a useContinue Reading
**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email** Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, emailContinue Reading
Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wonderedContinue Reading
Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers. To help you stay ahead of the pack, EmailMonksContinue Reading
It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.
We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others’ parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).
