Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
If you’re a non-profit focused on increasing donations …
Giving Tuesday is one of the biggest donation days of the year. Once it’s over, don’t let its impact fade away. Sure, you’ve seen a boost in donations off your Giving Tuesday campaign, but you’ve also gotten so much more …
Thanksgiving is just around the corner, which means #GivingTuesday isn’t far off. This year, it’s on November 29. If you haven’t already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don’t worry. Yes, we’re getting down …
Twitter remains a keystone of any social media strategy. Used well, it can help your organization understand how potential members are finding content that interests them and attract the right kind of followers to your account.
To whet your …
Clarity is the key to efficient, productive marketing. Unfocused efforts keep your team busy, but they’re not going to get you the new membership or product enrollment numbers your credit union is looking for.
Your team works hard. Ask yourself …
Not every marketing success comes from a big campaign. When you’re a nonprofit operating under budget constraints, big campaigns aren’t always even an option. Sometimes, it’s the little tweaks that can yield a boost in results. In some cases, the …
When starting with new clients, one of the first questions we ask is ‘are you prepared to blog weekly?’ And the answer needs to be YES!
Now a lot of people completely freak out when we tell them this. But …
The air is beginning to cool. We’re decorating with pumpkins and gourds, spiders and witches. Fall is definitely in the air. And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”
According to the …
SEO can be a funny thing. Part of SEO’s stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit’s online presence years after it was first published. It’s your little worker bee that’s always buzzing …
Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn’t tasked with improving results for the same effort?
Your path to increasing constituent engagement with your content without exhausting …
A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents …
If there’s one marketing tactic that nonprofits often undervalue, blogging would likely be it.
What’s so great about blogging? Blogging is a low-cost marketing asset with long-term returns. It is strongly related to attracting high-quality traffic, generating new supporters, and …
Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn’t just about closing sales. It’s about identifying and building trust with people in your target market. Its principles and tactics apply whether you’re a …
Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don’t. Some MIT smarties studied HubSpot’s ROI specifically and found that users generated 4.1 times more visitors …
