Before you jump into a website redesign project, start with a little inspiration. Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re seriously considering a websiteContinue Reading
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What’s more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.
Those numbers are only going up.
Your website is the most important tool you have for turning prospects into customers.
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business won’t be able to grow at a healthy rate.
If you’re growing a company, chances are you’re challenged with choosing the right tools to help you grow.
Both at HubSpot and at other businesses I’ve helped advise, I’ve seen marketing and sales teams experiment with all sorts of different tools they’ve hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.
![16 Stats That Prove the Importance of Local SEO [Infographic]](https://blog.hubspot.com/hubfs/local-seo-stats.jpg?t=1478591798593)
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.
That’s why — for almost two years now — my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.
Want to learn how to plan, publish, and promote viral infographics?
You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer” or “I’ve never made an infographic before,” you’re not alone.
However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or Keynote?
The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you’d like to download the full guide, click here.
Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.
But regardless how many pages you have on your site, you’ll find that the vast majority of your traffic comes in to a few, very specific pages — often your homepage, your “About” page, your “Contact Us” page, and maybe one or two of your most popular blog posts.
Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it’s much easier to capture and maintain the attention of your audience.
However, creating well-designed infographics that actually help increase your traffic can be quite the process.
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
![The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]](http://cdn2.hubspot.net/hubfs/53/Digital_Marketing_Images.png)
It’s difficult to communicate emotion through just text — and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.
Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.
Like many of you, I’m a trained marketer and more of a “do-it-yourself” designer. Sure, I read through The Marketer;s Crash Course in Visual Content Creation and learned some sweet PowerPoint and Photoshop tricks that have helped me a lot with my content marketing job. ;But I really wanted to take my design skills to the next level….Continue Reading
