This bad news is something all marketers have already heard and accepted: Consumer attention span is super short, which makes it super challenging to engage them. And yet, the good news is also here: Attention span is evolving, which means you have the instrument to move the needle and win those bloody battles in the […]Continue Reading
Riddle me this: Why do people buy quarter-inch drill bits? There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: “They don’t want quarter-inch bits. They want quarter-inch holes.” This is exactly what drives today’s best marketing videos. This notion suggests that as consumers, weContinue Reading
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it forContinue Reading
You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. People began asking: Are writing skillsContinue Reading
This is a question with many answers, and usually the best one anyone can give you is: “it depends”. Not too helpful, right? At Wyzowl, we set out to answer this question once and for all. In February 2018, we contacted 70 explainer video companies from across the industry andContinue Reading
It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest thisContinue Reading
There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic hasContinue Reading
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, teach them to long for the endless immensity of theContinue Reading
Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it wasContinue Reading
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic ifContinue Reading
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficultContinue Reading
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to gripContinue Reading
Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible. And right now,Continue Reading
