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Let me ask: What are some of the biggest problems you’re having with your website? Here are some we hear often:  The design gets outdated so quickly, and we don’t have the resources to update it every 1-2 years. I have trouble demonstrating ROI from my website and tracking meaningfulContinue Reading

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in theContinue Reading

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more youContinue Reading

Save the date! On Monday, January 23rd, I’m hosting a FREE webinar where we’re going to talk about how we build up mental cataracts that, like the cataracts that build up on our eyes, limit our ability to think clearly. You’ll enjoy stories and examples of how these limit us, but bestContinue Reading

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting yourContinue Reading

Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on whereContinue Reading

Emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be theContinue Reading

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual productContinue Reading

Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation. Using aContinue Reading

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?” Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise youContinue Reading

What is a “Poor Little Genius”? A poor little genius is someone who has a wealth of talent hidden inside of them, but who perhaps remains poor because they haven’t figured out how to discover and develop their God-given gifts. No matter how financially stuck people may feel, everyone is born with theContinue Reading

If you’re a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seemContinue Reading

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learnContinue Reading