International (Page 53)

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company —Continue Reading

The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) — the “technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason,” HubSpot’s Market Research Analyst Mimi An explains. We’re quickly adopting this technology — 55% ofContinue Reading

Editor’s Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start byContinue Reading

Let me ask: What are some of the biggest problems you’re having with your website? Here are some we hear often:  The design gets outdated so quickly, and we don’t have the resources to update it every 1-2 years. I have trouble demonstrating ROI from my website and tracking meaningfulContinue Reading

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more youContinue Reading

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in theContinue Reading

Save the date! On Monday, January 23rd, I’m hosting a FREE webinar where we’re going to talk about how we build up mental cataracts that, like the cataracts that build up on our eyes, limit our ability to think clearly. You’ll enjoy stories and examples of how these limit us, but bestContinue Reading

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting yourContinue Reading

Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on whereContinue Reading

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?” Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise youContinue Reading

What is a “Poor Little Genius”? A poor little genius is someone who has a wealth of talent hidden inside of them, but who perhaps remains poor because they haven’t figured out how to discover and develop their God-given gifts. No matter how financially stuck people may feel, everyone is born with theContinue Reading

Emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be theContinue Reading

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual productContinue Reading