At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to reach your audience.Continue Reading
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”Continue Reading
In a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it (see what I did there?).. This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.Continue Reading
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth.Continue Reading
The traditional funnel is still relevant, but it does not encompass the chaotic, back-and-forth nature of the decision-making process today.Continue Reading
These resources form an agile, repeatable framework where ideas turn into thumb-stopping content, optimized for share and conversion and grounded in evolving consumer behaviors.Continue Reading
![The definition of a buyer persona [in under 100 words]](https://madcashcentral.com/wp-content/uploads/2025/08/The-definition-of-a-buyer-persona-in-under-100-words.webp)
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.Continue Reading
Every organization is different, so the decision to work with an agency depends on many factors. That said, a few common challenges push brands to find the right marketing partner.Continue Reading
Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts. The output I got was often surface-level and sometimes inaccurate. I concluded that it would take more time to edit the work than to do it from scratch myself.Continue Reading
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.Continue Reading
Do you know that the revenues from the e-commerce industry will reach up to $8 trillion by 2027? Hard to believe, isn’t it? But it’s true. The e-commerce industry is growing rapidly as more and more people are now shopping online. If you want to sell more products and boost your online presence in front […]Continue Reading
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.Continue Reading
If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from.Continue Reading
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals.Continue Reading
