No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same.
Because of this, it’s important to ensure you’re always identifying the trends and patterns
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated.
In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were
It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel.
To say
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must.
Using data helps enhance your arguments by making your writing more compelling. It gives …
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
Whatever the case may be, there’s always at least …
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:
The law of supply and demand states that a low supply and high demand for a product will typically …
When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular …
Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?
You …
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t …
Over the past couple of months, you may have heard some things about Facebook’s metrics.
There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. …
We’ve all been there … the wild goose chase of finding the perfect statistic.
You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. …
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it…
As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out — even for us data-crunchers.
For example, we’ve walked through the steps …
