Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

4 Common A/B Testing Mistakes (And How to Fix Them)

22/11/2016 MadCash Central 0

When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.

Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

21/11/2016 MadCash Central 0

Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

How to Run a Competitor Analysis [Free Guide]

18/11/2016 MadCash Central 0

When was the last time you performed a competitor analysis for your brand?

Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

Facebook’s Miscalculated Metrics: What Marketers Need to Know

17/11/2016 MadCash Central 0

Over the past couple of months, you may have heard some things about Facebook’s metrics.

There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that.

Madcashcentral Cash Content Curators : Intenet Advertising, Business & Marketing Blog

How to Create an Excel Pivot Table With Medians

13/10/2016 MadCash Central 0

As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out — even for us data-crunchers. 

For example, we’ve walked through the steps of how to create a pivot table before, but unfortunately pivot tables don’t compute median values, which can be highly useful information with which organizations can analyze their growth.