Beyond the Funnel: Building Always-On Digital Marketing Ecosystems
2025-11-19
The traditional funnel is still relevant, but it does not encompass the chaotic, back-and-forth nature of the decision-making process today.Continue Reading
Everything You Need to Know About Behavioral Segmentation [+ Examples]
2021-08-12
No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same. Because of this, it’s important to ensure you’re always identifying the trends and patterns that exist among your customers and target audience. In doingContinue Reading
The Ultimate Guide to Google Analytics in 2019
2019-04-13
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. HowContinue Reading
Marketing and Sales Info Packages for Sale !
2018-10-03
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading
Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.
2018-01-09
It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel. To say the least, it was … interesting. The keynote was titledContinue Reading
17 Data Visualization Resources You Should Bookmark
2017-09-15
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for yourContinue Reading
8 of the Top Marketing Challenges Marketers Face Today [New Data]
2017-05-27
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In otherContinue Reading
The Scarcity Principle: How 8 Brands Created High Demand
2017-05-11
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basicContinue Reading
4 Common A/B Testing Mistakes (And How to Fix Them)
2016-11-22
When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.
Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
2016-11-21
Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?
You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
How to Run a Competitor Analysis [Free Guide]
2016-11-18
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
Facebook’s Miscalculated Metrics: What Marketers Need to Know
2016-11-17
Over the past couple of months, you may have heard some things about Facebook’s metrics.
There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that.
The Ultimate List of 250+ Marketing Statistics [New Data]
2016-10-27
We’ve all been there … the wild goose chase of finding the perfect statistic.
You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here.
8 Helpful Resources for Creating Beautiful Infographics
2016-10-17
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
