Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate …
When I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer’s block. It took me forever to write my first article that was over 1,000 words.
And I certainly …
There’s a big difference between people who know about your company and people who rave about your company. While the former is something almost all marketing teams strive to get more of, developing the latter is key to growing your business. …
Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn’t fit that mold. It’s hard to explain: You’re just drawn to that other person, regardless of all the times you’ve spent fixating …
Email newsletters come in all shapes and sizes. Your email newsletter’s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck — maybe you just want to create a …
Typography is an incredibly important part of the design process — it’s just as important as the colors you choose, the images you include, and how you lay everything out. But most marketers get tripped up by typography, assuming that …
Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue …
Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. …
Literary theorist and legal scholar Stanley Fish wrote, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.”
Remarkable writing isn’t …
So you just created a piece of content for lead generation — congrats!
While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that …
Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.
With this …
Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see that reason lurking in your future, and changing in anticipation …
Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes.
What I’m trying to explain to the audience is that no one …
These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public.
BitTorrent, a peer-to-peer file-sharing protocol that’s been used to power hotbeds …
