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Back in October, Facebook introduced a new initiative to put Page content in a separate feed from content within a user’s personal network. It was one of the first efforts from Facebook to shift its emphasis from advertisers to users — and it would live under what the social mediaContinue Reading
Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. In over 40 countries, administrators will be able to create job listings directly from their Pages, where they’ll appear throughout Facebook like any other post or ad would: theContinue Reading
If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button. It’s not like Facebook has ignored the cry for such a reaction option. In 2016, the social media channel rolled out five new Reactions buttons: Love, Haha, Wow, Angry, and Sad — the last of two are,Continue Reading
By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.” As the network begins to show a loss of followers under 25, is called out as a place where users argue with each other over contentious topics, and continues to faceContinue Reading
There’s really nothing like a truly spectacular lunar event. I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history. I also remember theContinue Reading
[affilinet_performance_ad size=468×60] Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact withContinue Reading
You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% of people who message businessesContinue Reading
It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.” If you answerContinue Reading
As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’veContinue Reading
When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic. For example, you may have recently heard some speculation around the channel’s recent “Explore Feed” rollout: an alternative News Feed designed to help users discover content outside of their existing networks,Continue Reading
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organicContinue Reading
As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming, and messaging apps are undeniably on the rise. Now more than ever before, having a coherent, actionable Facebook strategy to grow your business is absolutely essential. But as youContinue Reading
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where peopleContinue Reading
If you’re like most marketers, you’re always on the search for ways to reach new audiences and generate leads. But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissionsContinue Reading
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