When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellowContinue Reading
In my last internship, my manager told me a funny story about her 18 year-old brother after he visited the office one day. And it made me realize I officially don’t understand the teenage mind anymore. After meeting me for a mere two minutes, he wanted to add me —Continue Reading
We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping track of the changing tides of disappearing messages and stories — and Instagram is the one to beat. The number of Instagram Stories users explodedContinue Reading
Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app thatContinue Reading
