![The definition of a buyer persona [in under 100 words]](https://madcashcentral.com/wp-content/uploads/2025/08/The-definition-of-a-buyer-persona-in-under-100-words.webp)
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.Continue Reading
Businesses nowadays need a web application for targeted growth. The digital advancements are making all businesses and organizations work on their web applications so that they can standout from one another. During the development phase, all the features are given utmost time and preference except one, which is security. Online applications’ security should be a […]Continue Reading
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years.
Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well.
No matter what they say, people do judge emails by their subject lines. In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.Continue Reading
