Buyer Persona 101: Tips and Examples to Create Yours
2024-01-07
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers.Continue Reading
100 Questions to Ask Yourself When Creating a Buyer Persona
2014-10-14
Imagine that you`ve been invited to the birthday party of a distant cousin you haven`t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.
With this information, how will you go about buying the perfect birthday present for her?Continue Reading
