A website’s bounce rate is calculated by dividing the total of one-page sessions by the total of page visits. 41-55 percent is average, anything over 70% becomes disappointing, except for blogs and news websites. And if yours is going below this, there are some serious problems that you need to fix. So without any further […]Continue Reading
The warm welcome that your landing page provides is the jumpstart to your visitor’s interactions with the rest of your site and your organization. Establish a few precise goals for your landing page, and then take action to publish the elements necessary to accomplish themContinue Reading
Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world.
The CTA’s functionality is pretty simple: You choose from seven pre-made button options (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”) and link it to any website you want.Continue Reading
