Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore
Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.
We’re going to cover everything
According to Search Engine Journal, 93% of all web traffic comes through search engines. We live in the age of SEO where, it is practically impossible to be a successful online business if you are not ranking in search engines.
You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?”
If you’ve struggled …
