As someone who’s been in the industry for quite a while, I can say that learning the craft of video marketing is not an easy task. But not easy doesn’t equal to impossible. As long as you’ve got the right mentor, the right tools, and the will to dedicate hours upon hours of your life to practice, you’ll eventually get there.
There are so many parts of video marketing, sometimes it becomes quite confusing for people. That’s why I decided to explore various categories of tools that are used for different sections of video marketing, to help you understand better about it. In this article, we’ll talk about 10 free video marketing tools based on their specific uses.
Category: DIY Animation
Dvolver is a web-based movie maker tool that uses Adobe flash player to operate. It’s completely free and over 8 million clips have been made there. Aside from being completely free to use, you can also request the team to customize a movie maker for your specific needs.
Category: Video Marketing Platform
DailyMotion is a video management platform with many features resembling YouTube. Users get 96 uploads per day, and it allows drag-and-drop to make video organization easier for users. The premium plan grants users access to customizable widgets and personalized branding tools as well as various analytics features.
Category: Video Editing Software
OpenShot is free and is an open-source software to trim and animate your video objects on Linux, Mac, and Windows. It’s maintained by a community of programmers who keep it up to date. It also has an add-on for Firefox for web-based editing. If you use the free tool, you’ll find that some features do not work as well as they do in the paid version.
Category: Interactive Videos
Vialogues helps a ton with a discussion surrounding a subject in the video. Its time-based video discussion tool helps with online interaction and discussion, which have timestamps, about specific subjects in the video. It can also be used for internal training and assessment within your company.
Category: Live Streaming
Facebook Live is a feature from the social media giant that offers complete control on who can and cannot see your broadcast. Whether you’re on desktop, mobile, or a ridiculously professional set up, you can broadcast it to Facebook Live to your followers. It’s free, and it reaches a wide range of audiences.
Category: Sound Effects Library
Bensound offers some of the best Royalty-Free music and tracks on the internet. Their entire library is produced by a man based in London. He updates the stock music on his site with everything from jingles to full-blown original songs.
Category: Stock Videos Library
Pixabay reportedly has over 1.6 million stock footage available to download — FOR FREE! They have a great collection from filmmakers from all over the world which you should definitely consider the next time you need stock footage.
Category: Voice Recording & Sound Editing Software
Audacity is one of the most well-known audio recording and editing software in this list. The combination of free price tag and rich features makes Audacity one of the best options for casual users like marketers who want to edit voice-overs for their videos.
Category: Caption and Subtitle Tool
Amara is a free captioning and subtitle translation platform. You should consider using this tool to help you write captions and translate them into multiple languages at the same time.
Category: Scriptwriting Utilities
Amazon Storywriter is a free web-based scriptwriting tool that works similarly to Google Docs. You can grant access to specific people, and the best thing is that it auto formats your script for you. It syncs across devices through your Amazon account, so you can edit your scripts anywhere.
If this list is not enough for you and you want to learn more about video marketing, you can access the complete list on Breadnbeyond’s page about video marketing tools. The list was compiled by Breadnbeyond, an explainer video company, and it contains 121 video marketing tools and platforms which are divided into 9 categories based on their utilities.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).