A website’s bounce rate is calculated by dividing the total of one-page sessions by the total of page visits. 41-55 percent is average, anything over 70% becomes disappointing, except for blogs and news websites. And if yours is going below this, there are some serious problems that you need to fix. So without any further […]Continue Reading
Domain Authority is a measure of the number of relevant backlinks. It is calculated by taking into account the number of sites that link to your website. As you can imagine, websites with authority will enjoy better rankings than other domains. It’s important to note that these are quality links, not just any manual or…Continue Reading
As someone who’s been in the industry for quite a while, I can say that learning the craft of video marketing is not an easy task. But not easy doesn’t equal to impossible. As long as you’ve got the right mentor, the right tools, and the will to dedicate hoursContinue Reading
As scary as it may seem, everyone is a target on the Web. Worse, your susceptibility to cyber attacks, when not promptly addressed, marks you not just as a target but can even lead others to consider you as a threat. How so? When mismanaged, for example, some of yourContinue Reading
Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to viewContinue Reading
Plugins are one of the most useful features of WordPress, enabling people to easily extend the functionality of their interfaces. It is one of the major reasons for which people hire WordPress developers to build a new website. Jetpack for WordPress is an extremely popular plugin that allows users toContinue Reading
If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you wantContinue Reading
A site’s homepage is the hub of a company’s web activities—a reception area guiding new and existing users to the next web page. It’s unfortunate then that 94% of website feedback cites poor web design and a majority of this critique is for homepage design. For website designers, time isContinue Reading
For all of the greatness that the internet affords — cute animal videos, GIFs, and interesting blogs — one of its biggest downsides is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination? Perhaps you get absorbedContinue Reading
Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web, a place where Google can’t find anything. I’ll admit, that’s a pretty grim description of the deep web. But it isn’tContinue Reading
Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor?
Picture this.
You’re the owner of AtoZJeans.com.
Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website.
