The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention.
In my family, memory is an asset.
It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever’s next that we forget what we were doing in the first place.
So if we want to remember anything, we have to write it down. We are a to-do list family.
Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.
In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.
![10 Pieces of Content Your Audience Really Wants to See [New Data]](https://cdn2.hubspot.net/hubfs/53/contentfeatured.jpg)
Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.
Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one’s going to apply to your school if they’ve never heard of it. But didn’t you listen to your mother? What did she tell you about short cuts? (Ignore this if your Mom was totally OK with taking short cuts.)
By now, you may have heard of a musical called Hamilton.
In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can’t get enough of it. They’re paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.
In other words: People are listening to this stuff.
Nostalgia marketing is the advertising equivalent of comfort food.
In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.
Networking is not just about meeting people, it’s about meeting the right people — the people who can help you move your business or career forward.
Whether you’re looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.
![The Guide to Ecommerce Holiday Success [Part One]](https://cdn2.hubspot.net/hubfs/53/Ecommerce/ecommerce-holiday-success-before-season.jpg)
Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.
In 2015, one out of every six dollars spent over the holiday season was spent online.
I recently read that 45% of Millennials want to travel more for business.
Are they crazy? I mean, I get it. Travel is an opportunity to do something different — to have an experience. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament.
Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads.
Over half of the respondents said they used ad blockers or were planning to install one in the next six months — certainly not something most brands want to hear, but what’s the solution?
A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more.
