How successful are your ‘welcome’ emails?
On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.
These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers.
When you think of driving leads for your agency or business online, what comes to mind?
I bet it’s the usual suspects — SEO, paid search, content marketing — all of which are important and can be fantastically profitable. But what if you could build something new to give your clients an advantage?
Efficiency, collaboration, communication, and meeting deadlines — these all seem pretty relevant to your team’s success, right? Especially when running big marketing campaigns with a lot of moving pieces.
Whether you’re the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That’s where Trello comes in.
Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn’t tasked with improving results for the same effort?
Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we’re so excited to announce that we’ve also launched the State of Inbound EMEA report, focusing exclusively on the region.
With the data from both reports at our fingertips, we couldn’t help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?
If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.
You might be asking, “What the heck does debating have to do with pitching prospects?”
A lot, actually.
![15 Time-Saving Email Templates for Marketing & Sales [Free Guide]](https://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/email-templates.png)
We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications.
If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!
What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer’s cycle? What kind of content is important to them?
I want to share a letter I received recently, because of how it illustrates so powerfully the fact that the principles are not only true for money, but for more important, eternal things:
Leslie,
I don’t think I’ve had the pleasure of meeting you in person yet, but I’ve been a fan of you since being introduced to the Jackrabbit Factor almost a year ago. I recently felt prompted (and even guided in how to approach it with my husband) to purchase the FTMF program during a sale. I knew it would be great, and the principles taught were powerful.… Read more
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![How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]](https://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/snapchat-business.gif)
It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.
But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth.
If you’re married and working toward a goal, sometimes living the principles can be especially challenging because deep down you have certain expectations of what your spouse is supposed to be doing.
Heck, it can be hard enough achieving goals with all the lofty expectations of what YOU are supposed to be doing!
At one time I had to come to terms with the fact that I was in another one of those “temporary seasons of imbalance” and decided to just hunker down and get through it. My husband agreed, and was there to support me, filling in gaps wherever… Read moreContinue Reading
Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.
You might ask, what the heck is a marketing guild?
Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.
