Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2018 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, whenContinue Reading
Facebook Cover Photo Size Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit — making it look blurry.Continue Reading
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best”Continue Reading
Here is another installment in my series about Tender Mercies. Now YOU can submit your OWN stories at ANY time right here. Today’s story comes from Cosette Snarr, who writes: My husband started having seizures in 1985. At first they were just at night and didn’t disrupt our daily life,Continue Reading
On March 28 the Calvin Ayre-owned blockchain and mining firm, Coingeek, announced it would be funding the privacy-centric bitcoin cash (BCH) project ‘Cash Shuffle.’ The project Cash Shuffle is a mixer tool designed to shuffle BCH to increase transaction anonymity. Also read: China’s Huawei Rumored to Partner with Cold Storage SmartphoneContinue Reading
Think of a really good print advertisement you’ve seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in. It’s important to think of your resume like an advertisement to job recruiters.Continue Reading
Earlier today, members of Facebook’s staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Last year, Facebook came under fire when it was revealed that it had been weaponized by foreign actors to spread misinformationContinue Reading
Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. In the announcement, Facebook noted that “this is common industry practice,” but will still shutter the product to “help improve people’s privacy on Facebook.”Continue Reading
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are aContinue Reading
What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, andContinue Reading
Celebrity endorsements of ICOs are a great way for projects to get mainstream media exposure and might appear to be a risk-free way for the stars to get some tokens. However, if a specific ICO, or the entire industry, gets negative press it can hurt the reputation of anyone associatedContinue Reading
Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. The announcement, penned by Facebook’s VP and Chief Privacy Officer Erin Egan and VP/Deputy General Counsel Ashlie Beringer, led with an acknowledgment of how confusing the privacy tools were previously — withContinue Reading
Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we continue to wade through the very crowded pool of tech newsContinue Reading
Chances are, at this very moment, you have more then one application open on your computer or phone. The question today is not if you should use tools, but which ones should you be using. There’s no shortage of options. With over 5,300 marketing tools alone, how does someone chooseContinue Reading