If your website is focused on a global audience, you’ve probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure youContinue Reading
Update on March 19, 2018, 5:30 PM EST: Cambridge Analytica has suspended its CEO, Alex Nix, in light of footage aired by British television station Channel 4. That footage is discussed below. When Facebook shared a story in its official newsroom at 9:00 p.m. on Friday night, it didn’t bodeContinue Reading
Instagram doesn’t always make us feel our best. While the photo-sharing platform encourages creativity and has become a powerful tool for brands, usage of the app has also been connected to increased levels of anxiety and depression among young people. If you’ve finally tired of Instagram’s endless stream of FOMO-inducingContinue Reading
Ads in 2018 are anything but straightforward — but that’s kind of the point. Consider for a minute that this green rainbow is an ad: McDonald’s “Shambow” light installation, Chicago, St. Patrick’s Day 2018 (Image via Adweek) And this “Ketchup” jersey is also an ad: Doritos’ limited edition Ketchup streetwearContinue Reading
Crafting a standout resume is a lot of work. Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you’re not repeating the same action verb 10 times … the list goes on. InContinue Reading
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. LuckyContinue Reading
Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasonsContinue Reading
This is part 1 of 2 – an insider’s look into the Mindset Mastery Program (previously called FTMF). Participants submitted their questions and I addressed each one with tips, thoughts, and perspective that will leave YOU enlightened, comforted, and inspired on this crazy path to achieving your goals. Get answers:Continue Reading
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your firstContinue Reading
I write a lot about creating an experience. About humanizing. About authenticity. About telling a story. About being helpful. In a marketing context, much of this boils down to the idea of your brand: about who you are, what you can do, and how that shapes the messages you sendContinue Reading
In my last internship, my manager told me a funny story about her 18 year-old brother after he visited the office one day. And it made me realize I officially don’t understand the teenage mind anymore. After meeting me for a mere two minutes, he wanted to add me —Continue Reading
My friend Kevin Allen gets a donut and a drink at the local QT convenience store every morning, and has done so for years. Sometimes he writes about his encounters there, and they never fail to entertain, amuse, or inspire. Now, with his permission, I am excited to begin sharingContinue Reading
Sometimes we work so desperately hard to achieve a goal, pushing intensely, but it just won’t budge. It seems that the harder we try, the more nothing happens. And then as soon as we give up, it finally shifts. Why does this happen? This is a phenomena of nature thatContinue Reading