How advocating social consciousness freaks people out!! Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confrontsContinue Reading
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke theContinue Reading
How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. “Really? We’re talkingContinue Reading
I write a lot about creating an experience. About humanizing. About authenticity. About telling a story. About being helpful. In a marketing context, much of this boils down to the idea of your brand: about who you are, what you can do, and how that shapes the messages you sendContinue Reading
