This is one of my earliest interviews about my book “The Jackrabbit Factor”. If you are frustrated about the way your life is going, this episode highlights points and principles that can change your reality as quickly as you intentionally apply them.Continue Reading
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best”Continue Reading
Most job seekers’ cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based on your qualifications. And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss theContinue Reading
A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a groupContinue Reading
It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.” If you answerContinue Reading
As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second toContinue Reading
When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. TheContinue Reading
When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt fromContinue Reading
If you’ve ever driven in snowy weather, you know that sometimes the car does NOT respond to your steering wheel directions. Striving to achieve a goal can give you a similar experience. If you’ve set a goal, and you’re doing all you know to steer toward it, it can beContinue Reading
I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: “Think about some of the pieces of technology or up-and-coming topicsContinue Reading
When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange forContinue Reading
You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — theContinue Reading
If you’re a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. Designing a logo that is simple enough to be absorbed and understoodContinue Reading
Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test hereContinue Reading