8 must-haves of a smart social media governance plan
2025-12-02
Build a social media governance strategy to protect your brand, improve your social results, and make life easier for your busy social team.Continue Reading
Forget B2B or B2C: It’s time for B2H
2025-12-01
In a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it (see what I did there?).. This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.Continue Reading
Loop marketing examples from companies we love
2025-12-01
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth.Continue Reading
How Ads Are Taking Over AI Search
2025-11-30
Over the years, we’ve all become comfortable seeing ads in our Google search results. Scrolling past sponsored results before getting to relevant content is the accepted norm. And in cases where we come to Google with an intent to buy, the ads could even be the answer we are searching for.Continue Reading
Modern workflow automation explained & 6 best workflow software
2025-11-30
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations.Continue Reading
Instagram Stories: Tips, tricks, and new features for 2025
2025-11-30
Learn the basics of how to use Instagram Stories, then move on to some of our favorite Stories tips and tricks to help you stand out.Continue Reading
Beyond the Funnel: Building Always-On Digital Marketing Ecosystems
2025-11-19
The traditional funnel is still relevant, but it does not encompass the chaotic, back-and-forth nature of the decision-making process today.Continue Reading
What is Substack? Everything businesses need to know
2025-11-07
Learn what Substack is, how it works, and why brands are using it to build direct, authentic relationships with their audiences.Continue Reading
Starting a new business? Here are the AI tools I would use when building from scratch
2025-11-07
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground.Continue Reading
Social Commerce and the Consumerism Trap: How Convenience is Undermining Our Future
2025-08-18
Introduction: The Promise and Peril of Social Commerce Social commerce has quickly become one of the defining forces of our time. What started as a simple blend of social media and online shopping has evolved into a global engine of consumption. With every scroll, product recommendation, and one-click purchase, consumerismContinue Reading
The Ultimate Content Strategy Playbook for Viral Growth and Conversion
2025-08-15
These resources form an agile, repeatable framework where ideas turn into thumb-stopping content, optimized for share and conversion and grounded in evolving consumer behaviors.Continue Reading
The essential SEO tutorial for thriving in the age of AI-driven search
2025-08-15
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.Continue Reading
![The definition of a buyer persona [in under 100 words]](https://madcashcentral.com/wp-content/uploads/2025/08/The-definition-of-a-buyer-persona-in-under-100-words.webp)
The definition of a buyer persona [in under 100 words]
2025-08-09
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.Continue Reading
Why You Need a Marketing Agency (and Why You Might Not)
2025-08-07
Every organization is different, so the decision to work with an agency depends on many factors. That said, a few common challenges push brands to find the right marketing partner.Continue Reading