A website’s bounce rate is calculated by dividing the total of one-page sessions by the total of page visits. 41-55 percent is average, anything over 70% becomes disappointing, except for blogs and news websites. And if yours is going below this, there are some serious problems that you need to fix. So without any further […]Continue Reading
Domain Authority is a measure of the number of relevant backlinks. It is calculated by taking into account the number of sites that link to your website. As you can imagine, websites with authority will enjoy better rankings than other domains. It’s important to note that these are quality links, not just any manual or…Continue Reading
Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to viewContinue Reading
A site’s homepage is the hub of a company’s web activities—a reception area guiding new and existing users to the next web page. It’s unfortunate then that 94% of website feedback cites poor web design and a majority of this critique is for homepage design. For website designers, time isContinue Reading
Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor?
Picture this.
You’re the owner of AtoZJeans.com.
Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website.
