Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel canContinue Reading
Around here, we’re not exactly shy about our nerdiness. We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results — always keeping in mind what they mean for marketers. One of theContinue Reading
Two threads on Hacker News recently have shed light on the utter failures of leadership in tech. The first was an honest question: “Women in tech, how do you find non-toxic work environments?” The second was in response to an article, “Why Good People Leave Large Tech Companies.” These threadsContinue Reading
Change is essential in every growing company. When applied and managed effectively, it has the potential to drive an organization towards success. However, rewards and risks come with change, and often, companies tend to focus on the latter and ignore the former. When business leaders are already accustomed to theContinue Reading
“I’ll believe it when I see it.” Have you ever heard this expression before? Or maybe, “Seeing is believing”? Our eyes are extremely useful tools for helping us to gather information, but there are plenty of things that affect us every day that we CANNOT see. Like what, you ask?Continue Reading
Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help youContinue Reading
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still reliedContinue Reading
Diversity is not a modern-day concept. In the 1950s, Sloan Wilson’s best-selling novel The Man in the Gray Flannel Suit alluded to the ills of giving up one’s personal identity for the sake of conforming to social standards. At the time, conformity was perceived to define success, until a newContinue Reading
At this point, you might be asking yourself: Do I really need a privacy policy for my website? If you’re starting any kind of company today, the answer is likely yes, you really do. Starting a new business can be overwhelming — there are a lot of moving parts toContinue Reading
“The only thing that is constant is change.” ~Heraclitus The Law of Perpetual Transmutation states that all things are in a constant state of change. Perpetual means ongoing; transmutation means change. All things are constantly changing into or out of form. For instance, every person living on the earth started as a couple of cells. … Continue reading The “invisible” part of Perpetual Transmutation
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I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog,Continue Reading
Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wonderedContinue Reading
Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app thatContinue Reading
It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fearContinue Reading