![The definition of a buyer persona [in under 100 words]](https://madcashcentral.com/wp-content/uploads/2025/08/The-definition-of-a-buyer-persona-in-under-100-words.webp)
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.Continue Reading
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers.Continue Reading
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). UnlessContinue Reading
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In hisContinue Reading