As much as we hate to admit it, sometimes the headline of your blog post can be even more important than the article itself.
Think about how many headlines you read every day while searching online or checking social media. What …
I’m going to let you in on a little secret: Not all of the content you create has to be 100% original.
I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content …
When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn’t self-promotional — you typically use it to answer industry-related questions and …
If you know me at all, you know that I do a lot of writing. A lot.
I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content …
Someone once asked me how much time I spend editing. My response?
“How much time do I spend editing or copyediting?”
The two are different, you see. But they’re commonly used interchangeably, which can cause some confusion. So here’s …
Whether you’re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it’s important to make your content easy to read. Otherwise, you’ll lose your readers’ attention and they’ll never even …
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s …
First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.)
Then, you need to create a smart content strategy to address different target buyers who are in different stages …
Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual …
We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation.
And that’s not really that …
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Today’s winning brands aren’t playing it safe. They never say “that’s how we’ve always done it,” and they know …
So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published.
As content creators know all too well, not all of the content you publish will be wildly successful. In …
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old school definition comes from politics, where it means a legislative document explaining …
Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.”
It may be of no surprise that fewer than 25% of U.S. consumers trust ads…
