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Have you ever stopped to think about why you make certain purchases? What really goes into those decisions?
I do it all the time. I’m a marketer, after all.
And while this profession has enabled me with a good eye for the tricks of the trade, I’ve found that I’m still not immune to the influence of marketing.
As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right?
When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With so many meh experiences getting good attention, why would any ecommerce retailer want to go above and beyond?
“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting.